Overview
We launched a fast, bilingual (Arabic/English) online store for Sport Arena Qatar that sells sports apparel, footwear, and accessories. The experience is mobile-first with visual categories, powerful filters, and product pages that handle sizes, colors, and bundles. Real-time inventory, dynamic pricing, and shipping options keep checkout short and reliable. Editors can add new products, collections, and promos without developer help.
Preliminary Design / Layouts
- Home with hero search, featured sports (Football, Gym, Running…), and new arrivals.
- Category grid with instant filters (size, color, brand, price, sport, availability).
- Product card: price, discount badge, quick add, and variant swatches.
- Product details: gallery/zoom, sizes & colors, size-guide modal, stock status per variant, related items, and “complete the kit”.
- Cart & mini-cart with shipping estimator, coupon entry, and saved items.
- Checkout flow optimized for mobile: address → shipping → payment → confirm.
- Bilingual/RTL layout with mirrored UI and localized units/labels.
The Challenge
- Represent complex size/color variants with clear stock feedback.
- Keep media-heavy category pages fast on mobile.
- Reduce drop-offs during shipping and payment steps.
- Provide clean merchandising for seasonal drops and team kits.
- Improve SEO for categories, brands, and product detail pages.
