Overview
We built a modern, bilingual (Arabic/English) online store for Dew Trading Group to sell multiple product lines under one roof (household, beauty & personal care, small appliances, gifts). The storefront balances brand storytelling with fast shopping: rich categories, powerful search/filters, and PDPs that handle bundles, options, and tiered pricing. Editors can publish new collections and promos in minutes.
Preliminary Design / Layouts
- Home with hero promo, featured brands, seasonal collections, and top categories.
- Category/brand landing pages with instant filters (type, brand, price, material, rating, availability).
- Product cards with discount badge, quick-add, and “compare/save”.
- PDP: image gallery/zoom, variant/options (size/color/scent), bundle sets, volume/wholesale tiers, related + “frequently bought together”.
- Cart & mini-cart: coupon entry, shipping estimator, and upsells.
- Checkout: short, mobile-first steps with address book, shipping options, and multiple payments (incl. COD where applicable).
- Bilingual/RTL layout with mirrored UI and localized units/currencies.
The Challenge
- Unify different categories/brands in one store without confusing the user.
- Support bundles/sets and tiered pricing (retail vs. wholesale).
- Keep media-heavy pages fast on mobile and SEO-friendly.
- Reduce friction in checkout for first-time users.
- Provide a simple back-office for non-technical staff.
