Client:
Cameron Williamson Category:
AI Design Start Date:
May 16, 2023 End Date:
July 20, 2024 Tag:
Design, Creative, AI Budgets:
$40,000.00 USD
Client:
Petra Grill Category:
Restaurant Website · WooCommerce · Online Ordering Start Date:
August 05, 2024 End Date:
October 10, 2024 Tag:
UX/UI, Bilingual (AR/EN), RTL, Performance, SEO, GA4, Add-ons Engine Budgets:
Overview
We delivered a fast, bilingual (Arabic/English) online ordering experience for Petra Grill. The site focuses on grilled plates and family meals with a clean, mobile-first flow, short checkout, and real-time pricing for options. Staff can add new dishes and promos in minutes without developer help.
Preliminary Design / Layouts
- Home with featured categories (Grills, Family Trays, Sandwiches, Sides, Offers).
- Visual menu with crisp photos, filters, and instant search.
- Dish page with sizes/portions, extras/sauces, and live price updates.
- Smart combos & upsells (e.g., add salad/drink with one tap).
- Sticky/quick cart and auto-saved cart between visits.
- Short checkout: Add to Cart → Address/Contact → Payment → Confirm.
- Pickup & Delivery scheduling, delivery notes, and order instructions.
- Responsive RTL layout tuned for thumbs, spacing, and readability on small screens.
The Challenge
- Keep the first-time mobile ordering journey extremely short—even on slow networks.
- Present a large, option-heavy grill menu without clutter.
- Support bilingual content and right-to-left UI.
- Reduce funnel drop-offs and abandoned carts.
- Enable non-technical staff to manage dishes, prices, and daily offers.

